DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products, and Mattel are launching a huge push toward marketing to girls in the Fall of this year. It’s called DC Super Hero Girls and well, I think it is going to be pretty awesome.
here is the official press release
"DC Super Hero Girls, an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential. Featuring DC Comics’ most powerful and diverse line-up of female characters as relatable teens, DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an immersive world.
Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.
The initial launch of DC Super Hero Girls in Fall 2015 will include an immersive digital experience, original digital content and digital publishing—providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play. TV specials, made-for-videos, toys, apparel, books and other product categories will begin to rollout in 2016."
Am I the only one who thinks this sounds pretty amazing, my god daughter loves comic books, and i am so glad that a comic company is finally listening and creating something that is gonna cater just to her. i do hope that this isn't a weird universe where guys don't exist and we can see these strong female heroes fight against and along side some of DC's male heroes and villains. i do like that they have created designs that do not sexualize the characters, poison ivy is usually covered in nothing but a few leaves, and in the initial design she is wearing a dress and leggings, i am glad they are taking modesty into account. i am excited to see the concept and characters unfold, and can not wait to support this step forward for the comic industry. i just hope they don't make everything pink and purple, and allow for a gender neutral color pallet.
here is the official press release
"DC Super Hero Girls, an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential. Featuring DC Comics’ most powerful and diverse line-up of female characters as relatable teens, DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an immersive world.
Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.
The initial launch of DC Super Hero Girls in Fall 2015 will include an immersive digital experience, original digital content and digital publishing—providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play. TV specials, made-for-videos, toys, apparel, books and other product categories will begin to rollout in 2016."
Am I the only one who thinks this sounds pretty amazing, my god daughter loves comic books, and i am so glad that a comic company is finally listening and creating something that is gonna cater just to her. i do hope that this isn't a weird universe where guys don't exist and we can see these strong female heroes fight against and along side some of DC's male heroes and villains. i do like that they have created designs that do not sexualize the characters, poison ivy is usually covered in nothing but a few leaves, and in the initial design she is wearing a dress and leggings, i am glad they are taking modesty into account. i am excited to see the concept and characters unfold, and can not wait to support this step forward for the comic industry. i just hope they don't make everything pink and purple, and allow for a gender neutral color pallet.